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8 words sum up 2017 chemical fiber industry: careful layout and strong expansion
If we use a word to sum up the hot spots of the chemical fiber industry this year, then we must say "non layout". Regardless of which sub-sector industry, leading enterprises are carefully arranged according to the established objectives, and constantly enhance the competitiveness and profitability of the sub-sector. Under the impetus of these enterprises, the economic operation trend of the whole chemical fiber industry continues to maintain a positive trend, becoming the fastest growing industry in the textile industry.
Hot words of the year: good market
The operation quality of the industry is obviously better than that of last year.
In 2017, China's macro-economy continues to improve, the market is expected to be good, the world economy is also experiencing the most extensive synchronous recovery in 10 years, for the steady growth of industry demand provides a positive support, the overall year-round operation of the chemical fiber industry is significantly better than last year.
According to the economic trend of the first three quarters issued by the China Chemical Fiber Industry Association, the operation of the chemical fiber industry continued to maintain a positive trend from January to September. With the textile market warming up, the demand of chemical fiber industry has obviously improved, the overall starting rate of the industry has increased over the same period last year, and the chemical fiber market is not weak in the off-season. In the three quarter, the chemical fiber market was characterized by cost push up, low inventory, strong demand and good market atmosphere. The operation quality of the industry is improved and the profitability is improved.
According to the statistics of the State Bureau of Statistics, China's chemical fiber output from January to September was 38.608 million tons, of which polyester output was 30.822 million tons, an increase of 5.23%; nylon output was 2.617 million tons, an increase of 11.6%; man-made fiber output was 3.362 million tons, an increase of 4.28%, an increase of 5.7%, and the total output growth rate was 0.53 hundred and hundreds of tons. The results show that the structure adjustment and total control of the chemical fiber industry have achieved some results, but the growth rate is higher than that of the first half of the year, reflecting a better market and an increase in the starting rate of the industry.
In addition, the overall starting rate of chemical fiber industry is higher than the same period last year, especially the average load of polyester filament industry maintained at a high level of about 85%, and inventory is low, production and marketing situation is better. The load of direct spinning and chip spinning enterprises has increased significantly compared with the same period of last year, and the load of direct spinning has reached more than 90%. Traditional off-season characteristics weakened, in the traditional off-season still maintained a high load, showing off-season market.
In the good market environment, many chemical fiber enterprises' performance is also quite bright. According to the three-quarter report issued by listed companies, during the period, a lot of enterprises'revenue and profits showed double growth, and the growth of profits was larger.
Among them, Tongkun shares realized operating income of 23.304 billion yuan, an increase of 31.63 percent, net profit of 1.147 billion yuan, an increase of 104.98 percent. During the period, the company's product prices rose, POY, FDY and DTY prices increased by 21.91%, 22.73% and 20.46% respectively. Net profit growth was significantly faster than revenue growth, mainly due to the company's gross margin of 9.75% during the period, 2.15 percentage points higher than the year before, including the third quarter gross margin of 11.39%, 3.56 percentage points higher than the year before.
Hengyi Petrochemical realized business income of 47.09 billion yuan, an increase of 112.74%, net profit of 13.51 yuan, an increase of 168.7%. During the period, the company's PTA and polyester business profitability increased significantly. Among them, PTA spread expanded to 508 yuan / ton, an increase of more than 20% year-on-year; polyester filament POY spread expanded to 1424 yuan / ton, an increase of 30.6% year-on-year.
Jilin chemical fiber has also achieved good results under careful layout. During the period, the company achieved operating income of 1.606 billion yuan, an increase of 58.43%, net profit of 0.83billion yuan, an increase of 271.06%.
The first phase of Qidong project has been completed and put into use, and the start-up rate has been gradually increased, which has led to the performance improvement of Huafeng Spandex Ultrafine Fiber Business. During the period, the company achieved operating income of 3.034 billion yuan, an increase of 54.99% over the same period of the year; net profit of 281 million yuan, an increase of 177.6335%.
During the 13th Five-Year Plan period, with the recovery and development of the world economy and the continuing growth of the international textile and apparel market demand, the chemical fiber industry as the raw material industry of textile and apparel also continued to maintain a growth trend, becoming the fastest growing industry in the textile and electronic industry, whether in production. In terms of quantity, operating rate or going to inventory, it has maintained a good momentum. Of course, in addition to the international environment, the acquisition of a good market is inseparable from the efforts of various chemical fiber board enterprises. In 2017, most enterprises have riveted vigorously, through various ways to enhance their competitiveness in the field of industry segmentation, while achieving better results, but also to a certain extent to promote the stable development of the entire industry, enhance the overall competitive advantage of China's chemical fiber industry.
Hot words of the year: brand strategy
Inspiring and promoting marketing thinking
How to set up a good brand effect in the industry? As the vane of the development of China's chemical fiber industry, "China Fiber Trend Issue" has the most say.
On March 15, the "Shenghong China Fiber Trend 2017/2018 Press Conference" co-sponsored by Ministry of Industry and Information Technology, China Chemical Fiber Industry Association, Donghua University and National Textile and Chemical Fiber Product Development Center was held at the National Convention and Exhibition Center (Shanghai).
At the same time, the core concept of "origin and vitality" was put forward. Around the "origin and vitality", the press conference was divided into two chapters: "love, comfort and friendliness" and "pioneer of fiber and green". 20 kinds of fibers were selected and 31 kinds of fibers were included.
In the "fiber love, Shuxin affinity" chapter, the top 10 fiber varieties were released.